Monday, March 16, 2009
Today at work, someone whistled at at a friend of theirs on the show room floor. The whistle sounded like an old beer commercial from my past, and I blurted out..."Mabel, Black Label"! He looked at me like I was Mathusela. I Said.."You've never heard that before?" He said NO!!!
Of course I sang the jingle back to him...VERBATIM!!
...."It's a premium brew at a popular price.
Enjoy the best, take our advice.
Mabel...Black Label. Carling Black Label Beer!"
I enjoyed Carling because very few other people ever ordered it in a bar. And consequently, it was always the coldest beer in the cooler because it stayed in the cooler longer!
...Oh wait, one more thing!!!
When I was pledging My fraternity back in 1968. One of the many many nonsensical things that we had to memorize, was The Carling Philosophy...
Please let me share this with you now. (It was always printed on a can or bottle)
TIME, THE MAKER OF BEER, IS ALSO THE GREAT DESTROYER!
STASHED AWAY IN WARE-HOUSES...SHIPPED FROM CITY TO CITY.
WHY EVEN A GREAT BEER LIKE OURS, WOULD SLOWLY, SURELY, LOSE THE TASTE THAT MAKES IT GREAT!
THATS WHY WE BREW BLACK LABEL IN EIGHT DIFFERENT CITIES ACROSS THE NATION.
WE WANT OUR BEER TO BE THE BEST BEER THAT YOU CAN BUY!!!