Some of you may remember when Coors Beer was only distributed West of the Mississippi. During that same time, Detroits own Stroh's Beer was only sold in 17 states East of the Mississippi. It was quite a 'coup' to be seen sipping a Coors at a Summer picnic in Michigan pre-1980. As it was just as 'cool' to be chuggin on a Stroh's out West.
Stroh's was quite a cultural phenomena in it's day, they stayed afloat during Prohibition by making "Near Beer", and by making Stroh's Ice Cream. At one time after Stroh's bought the Schaeffer Brewing Co. they were the 3rd largest brewer in the country circa 1978. But hard times hit, and in 1999 The Pabst Brewing Co. bought them out. Grrrrrrrrrrrrrrrrrrrrr
Anyway, thats my brass Stroh's belt buckle from the sixties in the top pic.
I loved Stroh's, but since it is no longer brewed with Detroit River water, it just doesn't taste the same. I can remember what we always said after tipping a few Stroh's Beers at a fraternity party back at college..." Enjoy it now, cause tomorrow you'll have a 'Fire Brewed Asshole'."!!