The scenario....Officials at the Crocker State Bank in California, contacted a San Francisco ad agency about a campaign that would help attract young depositers to ther bank..
The ad execs came up with a basic approach.."The one thing that all young people have in common, is that they are starting out new"...So their theme was, "We've only just begun."
The ad execs then got another inspiration. They decided to pay a real songwriter to come up with a real song using that theme. So they commissioned Paul Williams to write a song with the phrase, "We've only just begun" in it.
As part of the deal, the banks used it on their commercials- but Williams was free to do whatever he wanted to with the song....He Did! He sold the song to the Carpenters, and they recorded a sugary version of it that not only sold a million copies, but it has been played at every wedding and elevator ever since...Meanwhile, the bank made it's money back by licensing commercial rights to the song that other banks would use for years to come!
One Final Note of Irony....The bank then realized it didn't want the young peoples Biz after all!
Young adults flocked to the Crocker Bank to borrow, NOT save their money, and since they did not have any collateral, they turned out to be very bad risks...and the ad campaign was stopped!
One more final note.....One of our fellow bloggers and a very kind soul Little Wing, is being Rail-Roaded and slandered...Please do not beleive all that may come your way in regards to her...
More to follow....In the mean-time...Happy Musical Monday!!!... Peace!